@inbook {maor_2016 , title = {Strategic silence}, booktitle = {The SAGE Encyclopedia of Corporate Reputation}, year = {2016}, pages = {823{\textendash}824}, publisher = {SAGE Publications, Inc}, organization = {SAGE Publications, Inc}, address = {Thousand Oaks,, CA}, doi = {10.4135/9781483376493.n307}, url = {https://sk.sagepub.com/reference/the-sage-encyclopedia-of-corporate-reputation/i10244.xml}, author = {Maor, Moshe,}, editor = {Craig E. Carroll} }